In anticipation of the FUZE event , I:M met with creative Tom King to discuss what FUZE means to him.
What is FUZE2019EDEN all about?
Having raised a combined total of £130,000 for various charities since 2003, FUZE 2019 is the UK’s largest student fashion, music and dance event in aid of charity and this year we are incredibly excited to attach an art exhibition to this as well! Alongside the creation of a dedicated Charities team, this exhibition was part of a wider initiative lead by the Creative Directors to ensure that FUZE 2019 really said something as an organisation. Bristol-based environmental charity ‘City to Sea’ seemed like a natural fit as it aims to reduce plastic usage within our locality, an issue that the FUZE committee were unanimously in favour of tackling. In light of this Phoebe and Matt (Creative Directors) settled on ‘Eden’ as the theme, the world’s most famous garden deemed to be Earth’s paradise. In order to really say something with this, they came up with a loose narrative framework following through from ‘creation’ to ‘destruction’ and finally ‘redemption’. This is not only meant to be a comment on the current climate emergency, but also offers an optimistic vision for a future in which we as humans can learn to work with the natural world. We at FUZE want to situate ourselves within a wider biosphere consciousness and appreciate the interconnectedness and implications of our actions in relation to the rest of the planet. In our marketing and aesthetic for the show we have taken elements of Eden, both literal and abstract, and created a body of work that speaks to the ethos of both our charity and committee across multiple platforms.
What is ‘Sell me the World’ about?
‘Sell me the World’ is an art exhibition that critiques the relationship between our consumer culture and the environment. It seems like we live in a day in age where we can’t even watch a YouTube video without some ad popping up trying to persuade us into buying a product. And I feel like not enough people are attempting to sell us the world! So the show is meant not only to hit upon the painful realizations of our consumer tendencies, but also to showcase the environment and its inhabitants in all their natural glory. Because nature doesn’t need an ad for you to invest in it, all it needs is for you to reconnect with it, to help revive the garden. And I forgot to mention, a lot of the art is actually on sale, all money goes towards City to Sea.
How did you curate the show
So I really wanted to include a many and as varied artists as I could find. Being in Bristol, we are enormously lucky to say creative’s surround us wherever we go. I pulled in as many students as possible from Bristol uni and UWE. I also wanted to reach out to the wider Bristol art community. So I decided to contact a load of artists following a visit to the LiberationArtsFestival back in February, which is an annual exhibition exploring veganism and environmentalist art. I have to say, everyone has been great and its so exciting to see the work they have come up with. A lot of the artists have tackled the theme more broadly. The show includes paint, pencil, sculpture, video work and photography.
What are you hoping people will gain from the show?
In the context of such a huge topic as climate chance, it’s quite easy to get lost in the amount of hard-hitting information there is out there. I think a big issue with how we are tackling climate chance is to do with exactly that, we are desensitizing ourselves to what all these stats and figues actually mean. And I think art is a great conveyer to enable a personal connection to a subject matter. It is an accessible and straightforward way of relaying information. It not only reflects the thoughts and feelings of the artists but it also inspires thoughts and feelings through interpretation. So I guess, I’m hoping ‘Sell Me The World’ will open up the debate of climate change and confront the attendees with these issues in a manageable and impactful way. In the hope that people will leave with a more personal connection to the issues we face today.
Will Coates, Molly Frazer, Annabel Cator, Jessie Aoife, Dan Delikatny, Tom King, Kimi Zoet, Milo McAleny, Sophie Vujko, Manda Fitzsimons, Alessia moon, Phillip McCulloch - Downs, Chantal Poulin Durocher
Plastic, road signs and morphed humans, come and check out the amazing work displayed at this year’s FUZE.
TIME & DATES: March – 16th 7:30PM /// 17th 2:30PM & 6:30PM
VENUE: BRISTOL GRAMMAR SCHOOL